WELCOME
TO THE
AUSTRALIAN
WAY OF LIFE


Sam Leetham and Saasha Burns are the powerhouse couple behind sustainable wellness brand BEAR. We visited the creative duo at their Byron Bay home on the Eastern coast of Australia to talk about creating a meaningful product and why they strive to live in the moment.

WELCOME
TO THE
AUSTRALIAN
WAY OF LIFE


Sam Leetham and Saasha Burns are the powerhouse couple behind sustainable wellness brand BEAR. We visited the creative duo at their Byron Bay home on the Eastern coast of Australia to talk about creating a meaningful product and why they strive to live in the moment.


“Taking influence
from fashion and
having a strong
background in
this field is very
important to our
work.”

Saasha Burns

“Taking influence
from fashion and
having a strong
background in
this field is very
important to our
work.”

Saasha Burns

W. How would you describe Byron Bay and the lifestyle you enjoy here?

S.B. Byron for us is absolute paradise. You‘re so close to nature, high-quality food – we love going to the local farmers‘ markets – and some of Australia’s best beaches. It really is a slower way of life and time seems to be on your side up here. But it‘s also a very creative, entrepreneurial community, so it‘s a great place to base ourselves in between our international travels.

W. And how does it represent Australia?

S.L. To us, Byron Bay is the epitome of the modern Australian way of life. It encapsulates what wellness represents to us, physically but also mentally and spiritually.

S.B. We’re so happy we chose to wake up to the sun and instead of being part of that daily grind and the morning commute and the traffic, we get to go to the ocean, go for a long beach walk with our dog, Minnie, or a swim, or a walk to the lighthouse – that‘s how we start our day. Often we‘re doing some of our most fulfilling work when we‘re not actually sitting at a desk. We often joke that we come up with our best ideas or solve our biggest problems when we are sitting at the beach.

S.L. The community here values work and life as being one pursuit and doesn’t separate the two. That‘s still very much a city culture and belief system, so we‘re always trying to encourage our families and friends in cities to really look at life that way. That you don‘t want to work to live but you are ideally doing something that you love and are passionate about and it just becomes how you live your life.

W. How would you describe Byron Bay and the lifestyle you enjoy here?

S.B. Byron for us is absolute paradise. You‘re so close to nature, high-quality food – we love going to the local farmers‘ markets – and some of Australia’s best beaches. It really is a slower way of life and time seems to be on your side up here. But it‘s also a very creative, entrepreneurial community, so it‘s a great place to base ourselves in between our international travels.


W. And how does it represent Australia?

S.L. To us, Byron Bay is the epitome of the modern Australian way of life. It encapsulates what wellness represents to us, physically but also mentally and spiritually.

W. How does Byron Bay differentiate from the bigger cities?

S.L. We love that there‘s this huge sustainability movement that‘s really being led out of Byron Bay for Australia and hopefully BEAR can play a big role in taking that conversation throughout Australia but also throughout the world. It‘s so ingrained in the community.

S.B. In a city it’s all about convenience and if everyone‘s doing something people just follow the trend. Whereas when you‘re so close to nature and the ocean, you really care about nature and wildlife. It‘s the little country towns and communities that are at the forefront of this movement and I think it will take time for people living in the cities because they‘re so removed from nature, so it can be a little bit slower.

W. How does Byron Bay differentiate from the bigger cities?

S.L. We love that there‘s this huge sustainability movement that‘s really being led out of Byron Bay for Australia and hopefully BEAR can play a big role in taking that conversation throughout Australia but also throughout the world. It‘s so ingrained in the community.

S.B. In a city it’s all about convenience and if everyone‘s doing something people just follow the trend. Whereas when you‘re so close to nature and the ocean, you really care about nature and wildlife. It‘s the little country towns and communities that are at the forefront of this movement and I think it will take time for people living in the cities because they‘re so removed from nature, so it can be a little bit slower.

“Ideally you are
doing something
that you love and
are passionate
about and it just
becomes how you
live your life.”

Sam Leetham

“Ideally you are
doing something
that you love and
are passionate
about and it just
becomes how you
live your life.”

Sam Leetham