FALL/WINTER 2025

Our new fall/winter campaign takes us on a journey to Gstaad—a place defined by tranquility, exclusivity and subtle aesthetics. An alpine hideaway where time seems to stand still and style never feels forced.

This season's campaign is shaped by warmth, clarity and an effortless elegance. As always, our constant winter companions are luxurious materials, exceptional craftsmanship and modern silhouettes. Over-sized coats, soft cashmere and alpaca meet striking velvet suits and reimagined essentials. The new windsor collection is a celebration of lightness and modern understatement.

Le Grand Bellevue is considered one of Switzerland's most historic and iconic luxury hotels, first opening its doors in 1912 as a health retreat. Today it combines the elegance and sophistication of a grand hotel with the welcoming charm of a relaxed country estate. Warm colors, eclectic design touches and unforgettable views greet guests the moment they arrive—making it the perfect backdrop for our fall/winter campaign shoot.

For our new fall/winter campaign we were drawn to Gstaad, a legendary Swiss mountain village that blends understated luxury with idyllic charm. Nestled between gentle hills and the dramatic peaks of the Bernese Oberland, Gstaad has quietly upheld its reputation as an elite yet discreet winter destination for decades. As early as the 1950s it became a magnet for international icons of royalty, film, and music—from Roger Moore and Liz Taylor to Grace Kelly. But rather than putting glitz and glamour on display, Gstaad continues to embrace a quiet elegance: hand-carved chalets, Michelin-starred cuisine housed in historic buildings, and classical concerts performed during its summer festival. Here, it's the subtle gesture that matters—not the grand entrance. A place where the art of understatement has become a way of life, making it the perfect backdrop for a brand like windsor, where quality, timelessness, and authenticity are at the heart of everything we do.

STRONG MATERIALS & FESTIVE HIGHLIGHTS

Defined by clean lines, refined materials and a calm, understated color palette, the new women's collection unfolds beautifully against the epic backdrop of Gstaad. The silhouettes strike a balance between structure and ease, featuring luxurious fabrics, such as baby camel, warm alpaca, and velvet tailoring—combined with precise cuts, statement coats, and relaxed knitwear. White winter denims, two-tone textures and selected shearling details add a modern edge.

COZY WINTER HUES

The color range spans from latte, vanilla, and cappuccino to rich ruby—harmonious, clear and full of character. A collection as individual and multifaceted as the women who wear it.

A collection with substance

The new collection blends “Relaxed Tailored Luxury” with timeless elegance. Inspired by the serene winter atmosphere of Gstaad it features modern silhouettes, luxurious fabrics and functional details. Key pieces like oversized coats, workwear elements and jersey inlays add both character and comfort. 

HIGHLIGHT TOPIC: CASHMERE AIR

At its core is the exclusive “Cashmere Air” —the finest baby cash-mere, setting new standards in softness and lightness. Relaxed split suits, flowing overshirts and refined essentials are presented in a color palette that ranges from iced white to night grey. A collection for fashion-conscious men who embody timeless elegance and effortless understatement.