The analogue series no. 4

shot by James Harvey-Kelly

The photographer James Harvey-Kelly has long become a friend of the brand. He joined us in the past seasons on road trips, summer dinners and bar nights to shoot the analogue series no.1 to 3. For our series no. 4 we follow his keen eye through Copenhagen where our collection meets the city it was inspired by. Every picture has been captured on analogue film, carefully selected and developed. This process shows detailed nuances and expresses the contemporary desire for authenticity.

WE WANT THIS TO LAST.

We are our own home. Feeling comfortable in our body and in our clothes makes all the difference. We value a natural chic and pure elegance. Clean lines meet crisp colours and style meets comfort as our eyes meet the camera, roll by roll. Our attitude is bold and we’re present in every moment. Self-confidence is not a trait. It’s a habit.

THE JOY OF THE CITY.

Balancing the old with the new, Copenhagen is inspiring, vibrant and modern as well as deeply connected to its heritage. Located in the ‘Latin Quarter’, Sankt Peders Bageri is the city’s oldest bakery and their onsdagssnegle (cinnamon rolls sold on Wednesdays, also called ‘Wednesday snails’) are world-renowned.

SURROUNDED BY THE SEA

Ein Tag unter Freunden, casual, cool und relaxed.Wir genießen die ruhige, moderne AtmosphäreKopenhagens, die pastellfarbenen Fassaden von Nyhavn und den Tag zu dritt. Klare Linien, Neutrals und ein nonchalanter Luxus bestimmen unseren Look und die Stadt, die ihn inspirierte.

LITTLE MOMENTS, BIG MEMORIES

Spending an easy-going summer day with friends and far from busy activities. Here, in the happiest city in the world, this garden is our sanctuary and the camera catches our laughter on this day with no schedule. A friendly reminder that sometimes you need so little to have so much.